Mumbai: DRA, Pride of Chennai’s real estate, today unveiled its new brand film on the occasion of International Women’s Day to celebrate and pay tribute to modern, independent women for making bold investment decisions. Featuring the actress and their brand ambassador Rashmika Mandanna, the new film delivers a powerful message on women’s empowerment through homeownership, inspiring women to take charge of their dreams. Set to go live on 8th March 2025, the integrated brand campaign will have the brand played across digital media platforms.
The brand film features Rashmika Mandanna in a pivotal role, confidently purchasing her own home—breaking stereotypes and redefining independence. In a society where home buying has traditionally been seen as a male-driven decision, this campaign challenges conventions and encourages women to take charge of their future through real estate investment.
Commenting on the occasion, Mr. Manoj Vasudevan, Chief Sales and Marketing Officer of DRA, said “Women have long been active investors and key decision-makers in the real estate sector, and this trend has only strengthened in recent years. At DRA, we have taken significant strides to support and empower women in homeownership, ensuring their preferences and aspirations are integral to our project planning. This brand film reflects that commitment, capturing the evolving role of women as confident homebuyers and investors. With women now comprising 32% of our customer base, we see a growing trust in real estate as a secure, long-term investment. This Women’s Day, we celebrate their financial independence and ambition in shaping their own futures.”
Speaking about the brand film, Rashmika Mandanna shared,“As a woman, making independent choices, especially in homeownership, is a powerful step toward financial and personal empowerment. Owning a home isn’t just about security—it’s about shaping your future on your terms. I’m proud to be associated with DRA, a brand that actively supports and encourages women in this journey. More women today are taking charge of their investment decisions, and this campaign, fittingly launched on Women’s Day, reflects their growing confidence.”
The brand film is masterfully directed by Gautam Vasudev Menon, whose unique narrative style evokes powerful emotions. In tandem, Blue Noodles, a leading creative agency, designed the conceptual framework of the TV Commercial.
