Mumbai: Casagrand, one of India’s leading residential real estate developers, on Tuesday announced the launch of Casagrand Keystone, a premium gated residential project in Rakkiyapalayam, off Avinashi Road, Tiruppur. The development marks the company’s entry into Tiruppur’s organised gated housing segment.
Spread across 2.2 acres, Casagrand Keystone comprises 142 two- and three-bedroom apartments housed in a B+G+5 floor structure. The project has been planned with a focus on open spaces and community living, with nearly 1.3 acres dedicated to landscaped areas, including a 24,500 sq. ft. central park.
According to the company, the project offers 48 indoor and outdoor lifestyle amenities, including a 6,800 sq. ft. clubhouse, swimming pool, indoor games, fitness facilities, yoga pavilion, children’s play areas, and senior citizen zones. The development is designed to function as a self-contained residential community rather than a standalone apartment complex.
Homes at Casagrand Keystone are priced from Rs 5,199 per sq. ft., positioning the project as a value-driven offering within Tiruppur’s premium residential market.
Commenting on the launch, Ashokkumar V, Senior Vice-President – Marketing, Casagrand, said the company is responding to a shift in housing preferences in the city.
“Tiruppur is witnessing a steady evolution in residential demand, driven by homebuyers who are looking beyond basic housing toward lifestyle, security and long-term value. As the city grows, there is a clear move toward organised, professionally managed communities,” he said.
He added that Casagrand aims to make aspirational living more accessible.
“With Casagrand Keystone, our focus is to offer premium community living without compromising on planning, design or amenities, while keeping pricing within reach for a wider segment of homebuyers,” Ashokkumar said.
The project is strategically located off Avinashi Road, one of Tiruppur’s key arterial corridors, offering connectivity to educational institutions, healthcare facilities, industrial zones and commercial hubs. The company stated that the location and integrated planning make the project suitable for both end-users and long-term investors.
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With this launch, Casagrand expands its footprint in Tamil Nadu’s tier-II cities, aligning with rising demand for structured, amenity-rich residential developments beyond metropolitan markets.
