By Ashok Singh Jaunapuria, MD & CEO, SS Group
Gurugram’s meteoric rise as a real estate powerhouse is no longer just defined by its skyline of corporate towers and luxury condominiums. As the city expands, emerging micro-markets like New Gurgaon promise the next wave of urban growth. Fuelled by planned infrastructure, strategic connectivity, and robust developer interest, the region stands out as a focal point of transformation, where residential aspirations and commercial opportunities are converging.
A report by Anarock reveals that NCR saw a steep 27% year-on-year rise in average residential prices in Q1 2025, driven by a surge in luxury and ultra-luxury housing (priced above ₹1.5 crore). In Q2 2025, these segments accounted for 82% of all new supply, 42% luxury and 40% ultra-luxury, totalling around 18,760 units. Gurugram has become the abode of premium housing and high-quality infrastructure, and has now rivalled the top cities in terms of luxury residential real estate.
Meanwhile, on the commercial front, Gurugram emerged as the primary contributor, accounting for 65% of the total leasing activity, as per Knight Frank’s data. Average office rental rates also saw upward movement, rising 8% year-on-year to Rs 93.5 per sq ft per month, supported by consistent demand, especially in premium-grade A spaces.
As per PropEquity, the price appreciation in Gurugram has been phenomenal compared to Mumbai, which is a landlocked city. The data states that between January 2020 and April 2025, the property prices in Gurugram appreciated by 113.26%, while it was only 42.30% in Mumbai in the same period.
At the centre of this momentum lies New Gurgaon, which is rapidly evolving into a vibrant blend of residential sophistication and commercial vitality, and within this growth belt is Sector 90, turning into a preferred destination for modern urban living and entrepreneurial activity.
Flanked by NH-48 and the upcoming Dwarka Expressway, Sector 90 is seamlessly connected to Delhi, IGI Airport, and major employment hubs across Gurugram and Manesar. The area offers ease of access that appeals to both daily commuters and long-term investors. Additionally, its proximity to key transit routes like the KMP Expressway, Dwarka Expressway, and SPR Road amplifies its regional relevance. These infrastructure linkages are not just enhancing mobility; they’re actively attracting a new generation of professionals, entrepreneurs, and developers seeking strategic value and long-term potential.
Moreover, developers like SS Group are playing a pivotal role in shaping the area’s identity through a thoughtfully curated mix of residential and commercial projects. As one of the foremost developers in New Gurugram, the Group has consistently redefined Sector 90’s urban landscape. With a vision to create integrated, future-ready communities, SS Group has launched a diverse portfolio that caters to the evolving aspirations of modern buyers. Its premium developments, like SS Linden Floor, a luxury plotted development, offer discerning homeowners the freedom to build bespoke residences within a secure, low-rise environment. The Leaf by SS Group stands as a testament to luxury living, designed around wellness, green spaces, and architectural finesse. Complementing the residential ecosystem is SS Omnia, a vibrant commercial destination that brings together retail, F&B, and office spaces to create a thriving hub of everyday convenience. Through these landmark projects, SS Group is introducing a self-sufficient, vibrant neighbourhood that reflects the future of urban living in Gurugram.
Besides, what truly elevates Sector 90 beyond its real estate potential is the strength of its surrounding social infrastructure. The presence of reputed educational institutions makes it a preferred choice for families prioritising quality education. Healthcare access is equally robust, with multi-speciality hospitals and clinics ensuring timely medical support. The area is well-supported by shopping centres, malls, supermarkets, and essential daily conveniences, enabling a seamless lifestyle.
Thus, with its strategic location and evolving infrastructure, Sector 90 offers a long-term growth node, attracting corporates, institutional investors, and future-focused homebuyers. The momentum is set to accelerate further with ongoing infrastructure investments and the anticipated metro connectivity, which will significantly enhance accessibility and property value. As civic amenities continue to mature and commercial hubs gain traction, Sector 90 will become a self-sustaining urban ecosystem, where people can live, work, and thrive within a single integrated environment.
