New Delhi: AJIO has launched its first-ever AJIO LUXE store in Delhi NCR at Ambience Mall Vasant Kunj, marking a significant milestone in the brand’s offline retail expansion strategy.
The newly launched store introduces AJIO LUXE’s curated premium and luxury fashion experience to one of North India’s established shopping and lifestyle destinations.
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Designed as an immersive and contemporary retail space, the store features a curated portfolio of premium international and Indian labels across fashion, footwear, accessories, and lifestyle categories. The launch reflects increasing consumer demand for experience-led and premium shopping formats in Delhi NCR.
The addition of AJIO LUXE further strengthens Ambience Mall Vasant Kunj’s positioning within the premium and bridge-to-luxury retail segment. Over recent months, the mall has witnessed the expansion and launch of several fashion, lifestyle, and global retail brands.
Speaking on the launch, Arjun Gehlot, Director, Ambience Group, said, “Luxury retail today is increasingly driven by immersive and experience-led environments where consumers can engage with brands beyond conventional shopping. AJIO LUXE’s first store in Delhi NCR at Ambience Mall Vasant Kunj aligns perfectly with this evolving consumer mindset. The brand brings together contemporary luxury, curated fashion and aspirational experiences, making it a strong addition to our premium retail portfolio. We continue to focus on strengthening the mall’s luxury ecosystem with brands that resonate with evolving consumer preferences and global retail trends.”
According to the company, AJIO LUXE aims to strengthen premium fashion retail through a combination of curated retail experiences, aesthetics, and customer-focused engagement while extending its digital-first positioning into offline retail environments.
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The launch is expected to attract fashion-conscious consumers, premium shoppers, and luxury retail audiences across the Delhi NCR region.
Over the years, Ambience Mall has emerged as a major lifestyle and retail destination in Delhi NCR, housing several premium and luxury brands including The Collective, Brooks Brothers, Kapoor Watch Company, True Religion, Diesel, and Tira among others.
