Mumbai: Marathon Realty has recorded strong housing demand at its NeoHomes residential project in Bhandup, Mumbai, after selling 100 homes within three days of launching a new residential wing at Marathon NeoHomes – NeoValley Narmada. The total sales value is estimated at approximately ₹60 crore.
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The rapid uptake highlights continued demand for residential properties in Bhandup, driven by its connectivity to the Central Railway network, LBS Marg, the upcoming Metro Line 4, and the Eastern Express Highway. Market observers note that the micro-market is emerging as a key residential cluster within Mumbai’s city limits.
According to the company, nearly 80% of buyers are first-time homeowners, while 15% are upgraders and 5% are investors, indicating a demand pattern largely driven by end-users seeking affordable housing within the city.
Kaivalya Shah, Director, Marathon Nextgen Realty Ltd, said, “The response to our Bhandup launch reflects a clear need in the market. Mumbai needs more homes within city limits that are practical, accessible, and backed by trust. That is what we are building with NeoHomes. We see this as a long-term opportunity to build more of the housing the city genuinely needs.”
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The newly launched tower offers Studio, 1BHK, and 2BHK configurations ranging from 191 sq ft to 476 sq ft. Select 1BHK units include dual bathroom layouts. The project also includes amenities such as a gym, studio spaces, and terrace gardens.
