Mumbai: Century Real Estate has entered into a principal sponsorship agreement with Bengaluru FC ahead of the upcoming Indian Super League (ISL) season. As part of the partnership, the real estate developer will feature as a back-of-jersey sponsor, with its logo displayed on the team’s match kit.
The Century Real Estate Bengaluru FC partnership brings together two Bengaluru-based institutions with longstanding ties to the city. The agreement strengthens the club’s commercial portfolio while expanding the brand’s visibility across sports audiences.
Bengaluru FC, operated by JSW Sports, is regarded as one of India’s leading football clubs. The club has built a strong reputation through consistent performances and a growing national fan base.
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For Century Real Estate, the Bengaluru FC partnership reflects its continued association with the city’s growth story. The company, with over five decades of presence in Bengaluru, views the collaboration as an opportunity to connect with a wider community through sport.
Ravindra Pai, Managing Director, Century Real Estate, said the association aligns with the organisation’s long-standing connection with Bengaluru. He noted that the partnership extends beyond jersey branding and represents support for a club that resonates strongly with the city’s sporting culture.
Karan Yadav, Chief Commercial Officer at JSW Sports, said partnerships such as this strengthen the club’s engagement with supporters while reinforcing its long-term commercial strategy.
The Century Real Estate Bengaluru FC partnership will include stadium branding, digital integrations, and fan engagement initiatives throughout the ISL season. The Indian Super League remains one of India’s most-watched football tournaments, offering sponsors national broadcast visibility and strong regional reach.
The agreement signals continued brand investment in Indian football while reinforcing Bengaluru’s presence in the national sporting landscape.
