New Delhi: Chandigarh Tricity-based real estate developer GB Realty is planning to invest more than ₹5,000 crore over the next three years as it expands its luxury residential portfolio and explores new segments and markets across North India.
The developer plans to take its cumulative investment to approximately ₹10,000 crore over the next five years. Of this proposed investment, around ₹3,500 crore is earmarked for luxury and ultra-luxury residential developments, making high-end housing a key component of the company’s growth strategy.
GB Realty expects to deliver four projects over the next three years while building a broader development pipeline that will include ultra-luxury residences, high-street commercial developments, eco-conscious townships, senior living communities, golf-led developments and luxury resort living.
The planned investments are expected to be financed through a mix of internal accruals, customer collections, debt and institutional/JV capital, depending on the scale and structure of individual projects.
Gurinder Bhatti, Founder, GB Realty, said, “We are entering the next phase of GB Realty’s growth with a clear focus on creating differentiated real estate products rather than adding conventional inventory to the market. We plan to invest over ₹5,000 crore over the next three years and approximately ₹10,000 crore over five years. A significant part of this capital will be directed towards luxury and ultra-luxury residences, where we believe North India presents a substantial opportunity.”
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Luxury and Ultra-Luxury Housing at the Core of Expansion
Luxury and ultra-luxury housing will remain central to GB Realty’s next phase of expansion. The company sees considerable headroom in the ₹5 crore-and-above residential segment, particularly across Chandigarh Tricity and Punjab, where demand for premium homes has increased while organised supply at the higher end of the market remains relatively limited.
The upcoming portfolio is expected to focus on architecture, sustainability, wellness, premium amenities, concierge services and higher service standards as the company seeks to establish a distinct proposition in the luxury housing segment.
“For us, ultra-luxury is not defined merely by the size or price of a residence. Sustainability, longevity, environmentally conscious development, health and wellness, service standards and timeless architecture will be fundamental to the products we create,” Bhatti added.
According to GB Realty, its assessment of the Chandigarh Tricity and Punjab markets points to an expanding pool of affluent buyers looking for residences that offer higher standards of design, services, amenities and lifestyle infrastructure.
GB Realty Eyes Markets Beyond Chandigarh Tricity
GB Realty currently operates in Mohali and New Chandigarh and is assessing opportunities in Amritsar, Ludhiana, Jalandhar and the wider Chandigarh Tricity region.
Over the next three to five years, the developer also intends to explore markets outside its existing base. Delhi-NCR, Noida and other parts of Uttar Pradesh, Haryana and Himachal Pradesh have been identified as potential areas for expansion.
The company’s development strategy is also moving beyond conventional residential projects. Its pipeline is expected to include high-street commercial developments, luxury resorts and resort residences in Himachal Pradesh, senior living projects, golf-centric communities, green townships and large integrated developments.
One of its longer-term initiatives includes a Heritage City concept in Amritsar, along with plans for golf-oriented and environmentally conscious township formats.
“Chandigarh Tricity remains an important market for us, but our ambition is considerably larger. We see opportunities across Punjab, Delhi-NCR, Uttar Pradesh, Haryana and Himachal Pradesh. Our strategy will be to enter markets where there is a clear gap between the aspirations of affluent consumers and the quality of organised supply available to them,” Bhatti said.
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1,000-Acre Township Part of Long-Term Roadmap
Beyond its immediate three- to five-year expansion strategy, GB Realty is evaluating the development of a large-scale township spanning approximately 1,000 acres over the next decade.
The company has also set a target of building GB Realty into an enterprise with a ₹50,000 crore valuation by 2036. The long-term objective is expected to be supported by geographic expansion, diversification across real estate segments and a stronger presence in luxury and ultra-luxury housing.
For the next three years, the company’s priorities will centre on project delivery, capital deployment into new developments and strengthening its position in North India’s premium real estate market.
“The next decade for GB Realty will be about scale, but scale with a distinctive identity. Our aspiration is to create a portfolio spanning ultra-luxury residences, commercial destinations, resort living, golf communities and large integrated townships. By 2036, our vision is to build GB Realty into an enterprise valued at Rs50,000 crore,” Bhatti added.
