Mumbai: ORA Group has announced its entry into the integrated township and plotted development segment through ORA Land, the group’s dedicated land development vertical.
The company has selected Karjat as the location for its first large-scale development under the new business vertical. According to ORA Group, the project, named BluBay, is planned as an integrated township and plotted development within the Mumbai Metropolitan Region (MMR).
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The announcement comes as Karjat continues to attract interest from homebuyers and investors amid ongoing infrastructure development, improved connectivity and growing demand for nature-oriented living environments.
Commenting on the development, Ms. Unnati Varma, Director, ORA Land (by ORA Group), said, “Our foray into integrated township and plotted developments marks a natural evolution of ORA Group’s real estate vision. Karjat offers a unique combination of connectivity, natural beauty, and long-term growth potential, making it the ideal destination for our first project in this segment. With BluBay, we are creating far more than a plotted development—we are building a thoughtfully planned lifestyle destination anchored by a crystal-clear lagoon, expansive open spaces, wellness and recreational experiences, and world-class design. Conceived in collaboration with Morphogenesis, one of India’s most awarded architecture firms and among the world’s Top 100 architectural practices, and powered by Fluidra’s global expertise in delivering iconic lagoon experiences; BluBay brings an international standard of living to the Mumbai Metropolitan Region. Through ORA Land, we aim to create future-ready communities that seamlessly blend nature, design, and infrastructure while generating enduring value for homeowners, investors, and the wider region.”
The company further announced Indian cricketer Suryakumar Yadav as the brand ambassador for BluBay.
According to ORA Group, the association follows a series of social media posts by the cricketer referencing the #T60Life campaign, which generated attention around the project.
The proposed development is envisioned as an integrated township featuring residential plots, infrastructure, landscaped open spaces, recreational zones, wellness-focused amenities and community facilities.
The company stated that the project is intended to cater to homebuyers, second-home purchasers and investors seeking planned community living within the Mumbai Metropolitan Region.
According to ORA Group, Karjat has emerged as a preferred destination for residential and second-home investments due to improving rail and road connectivity, proximity to Mumbai, Navi Mumbai and Pune, and ongoing infrastructure development.
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The company stated that its entry into the segment aligns with its long-term strategy of developing land parcels into organised residential communities while expanding its presence across emerging growth corridors.
