New Delhi: Real estate firm White Flower Developers has partnered with Hybon Elevators and design firm Qube to introduce customised lift solutions for luxury residential projects in India, marking a shift in how vertical mobility is integrated into home design.
The collaboration aims to move beyond conventional lift systems, which are typically treated as functional infrastructure, by positioning them as design-led architectural elements aligned with overall building aesthetics and user preferences.
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Under this partnership, lift systems will be tailored to complement residential interiors, reflecting individual design choices while integrating seamlessly with structural and visual aspects of buildings.
The initiative comes amid growing demand from homeowners for personalised living spaces, where elements such as flooring, lighting, fixtures, and finishes are curated with attention to detail. The companies aim to extend this level of customisation to vertical transportation systems.
Commenting on the collaboration, Mr. Pranndeep Singh, Managing Director & Founder of White Flower Developers, said,
“At White Flower Developers, we have always believed in challenging conventions and creating space for ideas that can redefine everyday living. As the driving force behind this collaboration, we are proud to bring together the right partners and provide a platform for a concept of this scale to take shape in India for the first time. Our ambition goes beyond introducing design-led customised lifts as we aim to be a driving and defining force of innovation in the real estate industry, setting new benchmarks for how thoughtfully every element of a home can be imagined.”
The companies stated that the partnership combines expertise in real estate development, engineering, and design to create integrated solutions that align technology with architectural intent.
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White Flower Developers develops residential and commercial projects in Delhi, focusing on modern architecture, material quality, and customer-oriented design. The company said it continues to adopt new systems and design approaches to meet evolving urban living standards.
