Easy, a digital-first home finance company, has successfully raised $35 million in its Series B funding round. The round was led by Claypond Capital and SMBC’s Asia Rising Fund, with participation from existing investors, including Xponentia Capital, Finsight Ventures, Harbourfront Capital, and Pegasus India Evolving Opportunities Fund. This latest funding brings Easy’s total capital to over $100 million, combining equity and debt financing.
Growth Plans and Vision
With this infusion, Easy aims to expand its assets under management (AUM) to $300 million over the next 24 months. The company also plans to grow its presence to over 150 locations across India, supported by a network of over 20 banks and financial institutions.
Rohit Chokhani, MD of Easy Home Finance, highlighted the company’s mission to simplify home financing:
“This funding will propel our efforts to make home financing truly digital, efficient, and accessible. Our advanced data-driven technology suite simplifies the loan process and accelerates the journey from origination to homeownership.”
The Need for Digital Transformation
India’s mortgage market remains underpenetrated, with home loans accounting for only 11% of GDP. Traditional mortgage processes often involve extensive paperwork and multiple bank visits, creating barriers for middle-income consumers. Easy’s digital approach addresses these challenges by enabling real-time credit appraisals, seamless property validations, and efficient loan disbursals, making the process more accessible and borrower-friendly.
Investor Confidence in Easy
Shyam Powar, CIO of Claypond Capital, emphasized the transformative impact of Easy’s technology-driven model:
“Easy’s focus on affordable housing finance, backed by cutting-edge technology, is empowering underserved communities by simplifying access to home credit and enhancing the overall borrowing experience.”
Empowering Middle-Income Consumers
Easy’s innovative approach to home financing aligns with its commitment to bridging gaps in the affordable housing finance sector. By leveraging technology to streamline processes, the company is making strides toward enabling more Indians to achieve their dream of homeownership.
With its expansion plans and continued focus on digital transformation, Easy is well-positioned to play a significant role in India’s evolving mortgage landscape.
