New Delhi: Women homebuyers in India are increasingly viewing property as an investment vehicle, with nearly 73 per cent prioritising rental yield, capital appreciation and portfolio diversification over traditional home ownership, according to data released by real estate platform Magicbricks.
The findings indicate that 35 per cent of women investors consider rental income their primary objective, while 25 per cent focus on long-term capital appreciation and 13 per cent on portfolio diversification. The trend suggests a structural shift in how women participate in the housing market, positioning real estate as a financial asset rather than purely a residential purchase.
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Multi-storey apartments account for 52 per cent of overall demand among women buyers, reflecting preference for managed communities, stronger resale prospects and stable rental potential.
Regionally, Delhi NCR leads in women participation with a 41 per cent share, the highest nationally. Within the region, Delhi contributes 18 per cent, while Noida and Greater Noida together account for 16 per cent, underscoring NCR’s position as a mature investment-driven housing market.
Prasun Kumar, Chief Marketing Officer, Magicbricks, said the data signals a behavioural shift in property discovery and ownership patterns. He noted that 45 per cent of women purchasing homes priced above ₹75 lakh prioritise rental yield and appreciation, aligning with the broader investment-first mindset.
Configuration trends further support this movement. Around 81 per cent of women prefer 2BHK and 3BHK units, while 56 per cent favour homes sized between 1,000 and 2,000 sq ft. The ₹75 lakh to ₹1.5 crore price segment records the strongest combined preference at 45 per cent, indicating significant participation in the mid and upper-mid housing bracket.
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Industry observers say the data reflects growing financial independence, higher loan participation and structured wealth planning among women investors in India’s residential real estate market.
