New Delhi: Pratham Group, a joint venture between Unity Group, HL Group and RP Group, has announced the launch of City Centre-II in Sector 12, Dwarka, strengthening neighbourhood retail infrastructure in West Delhi.
The project was inaugurated with a special screening event, positioning the development as a community-focused retail and entertainment destination catering to the growing residential catchment in the area.
City Centre-II has been conceptualised as a neighbourhood-centric retail hub, offering a mix of retail outlets, food and beverage brands, and entertainment options designed to meet both daily and lifestyle needs of local residents.
The addition is expected to enhance the project’s positioning as a primary leisure destination, addressing demand for structured entertainment options within the locality.
Speaking on the development, Harsh Vardhan Bansal, Co-Founder of Unity Group, said the focus of the project is to create a retail destination that integrates with the everyday lifestyle of residents, with an emphasis on accessibility, relevance, and consistent engagement.
He added that neighbourhood retail is increasingly moving towards experience-led formats, where convenience is complemented by curated offerings in food, beverage, and entertainment.
The project features a mix of national and international food and beverage brands, including McDonald’s, Starbucks, Café Delhi Heights, The Sanook Kitchen, Brick & Brew, Berco’s, Scoop Wonder and Tealive.
Select outlets have already commenced operations, while the remaining brands are expected to open in a phased manner over the coming months, supporting gradual activation of the retail destination.
The launch comes amid a broader shift in urban consumption patterns, where neighbourhood retail centres are gaining traction due to their accessibility and ability to cater to daily consumption needs within residential catchments.
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