ASBL, a leading name in the Indian real estate industry, is making significant strides with its innovative use of construction technology, particularly its cutting-edge digital twin software. Designed to address the persistent challenges in the real estate sector, this technology has reduced construction timelines by 25 percent and is now gaining recognition on a global scale. With a clear mission to revolutionize the real estate experience, ASBL is leveraging data and insights to set new benchmarks for efficiency and quality in the industry.
The company has been recognized as one of the Top 100 Real Estate Companies by Construction Week, solidifying its position as a leader in Hyderabad’s real estate market. ASBL’s commitment to innovation is rooted in a research-driven approach that identified a critical gap in the industry. Outdated project management practices often led to delays and cost overruns, prompting ASBL to develop a technological solution to enhance project efficiency, reduce risks, and improve overall quality.
The digital twin software creates a virtual replica of the physical construction site, enabling real-time monitoring, predictive simulations, and informed decision-making. By integrating data from IoT sensors and Building Information Modelling (BIM), the software provides a comprehensive view of the project, bridging the gap between on-site operations and back-office management. This approach has streamlined workflows, optimized resource allocation, and delivered faster project completion without compromising quality.
ASBL’s innovation is guided by its proprietary 3M Framework—Measure, Manage, and Make it Easy. This strategy systematically gathers real-time data on project metrics, ensures efficient management of workflows and resources, and simplifies the software’s usability for project managers and stakeholders. The result is a user-friendly platform that reduces friction in project communication and decision-making, making it a sought-after solution in the construction industry.
Ajitesh Korupolu, Founder and CEO of ASBL, highlighted the company’s unique approach, stating, “ASBL brings a combination of tech innovation and practical industry know-how to revolutionize the real estate experience through data and insights. Our focus remains on delivering high-quality products within committed timelines.” He also emphasized the company’s customer-centric design innovations, such as Outdoor Living Balconies, which enhance the connection to greenery and open spaces.
ASBL’s efforts address key challenges in the Indian real estate sector, where delays affect nearly 70 percent of projects, causing disruptions for both developers and homebuyers. The introduction of construction technology has transformed project management, improving timelines and fostering transparency.
In a short span, ASBL has established itself as a prominent player in Hyderabad’s real estate market, with over six million square feet of residential projects planned in prime locations such as Kokapet, Financial District, and Gachibowli. Its major projects, including ASBL Loft, ASBL Spectra, and ASBL Spire, showcase the company’s dedication to quality and timely delivery.
ASBL’s strategic blend of technology and practical expertise positions it as a leader in the industry, driving multi-level improvements and setting a new standard in real estate. The company remains committed to building a better experience for all stakeholders, ensuring that its innovative practices continue to redefine the real estate landscape.
