By Mr. Umang Jindal CEO of Homeland Group
If someone had claimed a few years ago that the tier-II cities would lead the next wave of luxury real estate growth, even though it was a distinct possibility, it would not have sounded convincing. Today, it’s happening in front of us, and it’s happening quietly. No media noise, no flashy announcements. But the numbers, the enquiries, the investments and the return on investments, everything points to a real change.
Until recently, luxury housing was something people associated with metros. Everyone wanted to be in Delhi, Mumbai, or Bengaluru, not just for jobs, schools and lifestyle but for a good life in general. But those cities are getting crowded, expensive, and exhausting. More families, investors, and even NRIs are now looking at tier-II cities not as fallback options, but as places where they can actually live well. Real estate developers have personally interacted with buyers who would rather choose a spacious, well-connected property in a developing city than squeeze into a small apartment in the city where they work in.
Affordability plays a huge role. In many tier-II locations, buyers can get a much bigger home, open space, and better amenities without burning a hole in their pockets. At the same time, infrastructure has caught up, good roads, airports, schools, and hospitals are within reach. Government initiatives have further opened doors, making connectivity easier. These are no longer “second-tier” choices. They’re becoming first choices for people who care about quality of life.
What surprises the real estate experts most is the range of people looking at these markets. It’s not only families. The sector is increasingly witnessing young professionals, start-up founders, and NRIs planning for long-term investments. Even those buying a second home are asking for high-end specifications, smart features, wellness areas, and energy-efficient designs. Luxury is not about showing off anymore. It’s about living better, comfortably.
The experience increasingly shows that properties in the Rs 1–2 crore range are witnessing a lot of interest, and even homes costing over Rs 2 crore are selling steadily. That’s something that wouldn’t have been expected five years ago. It tells us that demand is coming from real needs, not just speculation.
And the developers are learning fast. It’s no longer about selling a house, it’s about offering a lifestyle. As a result, the new design language focuses on communities that give people everything they need, parks, medical facilities, shopping, and open spaces, all within reach. These are places where families can build routines, where neighbours know each other, and where commuting doesn’t feel like a punishment.
Connectivity improvements are another major reason this boom is happening. With new highways and rail links connecting cities like Lucknow, Jaipur, or Bhubaneswar to larger hubs, travelling is no longer a hassle. It’s changing how people think about where they live.
Looking ahead, everyone is convinced that this trend is here to stay. Tier-II cities are becoming investment destinations, not just because they’re affordable, but because they offer a better way to live. For developers, investors, and homebuyers alike, it’s an exciting time. Buyers are no longer chasing metros blindly.
