Mumbai: Propsoch, a Bengaluru-based homebuyer advisory platform, has secured USD 2 million in a seed funding round led by Athera Venture Partners, Sparrow Capital and Vakil Group.
The company said the newly raised capital will be used to strengthen its research and advisory capabilities, expand its team across functions, and support market expansion initiatives.
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Founded by Ashish Acharya and Ravi Agrawal, Propsoch describes itself as India’s first buyer-centric real estate advisory platform. Unlike traditional brokerage models or property listing portals that primarily operate through seller-driven processes, the platform follows a data-driven approach that evaluates properties across more than 80 parameters, including builder credibility, construction quality, project efficiency, and future appreciation potential.
The company aims to improve transparency in the home-buying process by combining proprietary data analytics, industry expertise, and consumer reviews to provide recommendations and insights to prospective homebuyers.
Prior to the current funding round, Propsoch had raised USD 600,000. The earlier funding included a pre-seed round led by the family office arms of the Godrej Group and the Vakil Group. The company also received investments from Mohit Malhotra, former Managing Director and Chief Executive Officer of Godrej Properties, and Bhaskar Bhat, former Managing Director of Titan Company.
Commenting on the development, Ashish Acharya, Founder and Chief Executive Officer of Propsoch, said, “A home is an Indian family’s biggest financial decision, yet they navigate it with less transparency than buying a smartphone. We started Propsoch to change that. After successfully advising 1,500+ families in Bangalore, we are now scaling our ability to service 10,000+ homebuyers this year. This funding round helps us deepen our roots in our home market while we expand our footprint into Mumbai.”
Ravi Agrawal, Co-Founder and Chief Product & Technology Officer of Propsoch, highlighted the company’s focus on technology and consumer-centric advisory services.
“Many buyers discover issues only after they have already purchased a property. Right now, 3 in 4 Indian homebuyers regret their purchase, and we raised this round to make that a thing of the past within five years. We are training our AI workflows on multiple years of customer interactions, architectural, and geospatial data. This allows us to give everyday families the kind of technical, financial, and legal diligence that only institutional investors could afford until now. That’s the company we’re building,” Agrawal said.
Speaking on the investment, Rajiv Mehta, Partner at Athera Venture Partners, said, “Propsoch is fundamentally changing how people buy homes by making the process transparent, predictable, and data-driven. We are proud to back a team that is so deeply committed to solving real consumer pain points, and we look forward to supporting them as they scale their vision across the country.”
Yash Jain, Partner at Sparrow Capital, said the firm’s investment decision was influenced by Propsoch’s consumer-focused approach to home buying.
“What really jumped out for us when we met Propsoch was their customer-first approach to home buying. This market has been plagued with misaligned incentives where customers were being pushed the highest commission option rather than the best option for them. Propsoch flips the equation,” Jain said.
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India’s proptech ecosystem has recorded significant growth in recent years, driven by increasing demand for transparency, efficiency, and informed decision-making in property transactions. Through its research-led advisory model, Propsoch is positioning itself at the intersection of technology, trust, and consumer-focused real estate services.
