India is witnessing an upward growth trajectory in luxury housing, with ultra-high-net-worth individuals transforming the landscape of luxury real estate. As the number of UHNIs grows, so does their appetite for ultra-luxurious residences that offer exclusivity, bespoke amenities, and prime locations. A recent survey by India Sotheby’s International Realty reveals that over 60% of High-Net-Worth Individuals and Ultra-HNIs plan to invest in real estate over the next two years. The primary driver behind this surge in luxury housing investments is capital appreciation, with 55% of respondents citing it as their key motivation for purchasing high-end residences in 2025, a notable rise from 44% in 2024.
Besides, major metropolitan regions such as Delhi-NCR, Mumbai, and Bengaluru have become the epicentres of this evolving luxury housing demand. Among Indian cities, Delhi secured the 18th position with a 6.7% year-on-year rise in prime property prices against its 37th rank in 2023, according to the Knight Frank global wealth report. The growth in the country’s billionaire and HNWI population and demand for luxury properties across Mumbai, Delhi and Bengaluru helped them rank among the top 40 global cities in terms of price growth. Simultaneously, other luxury hotspots in NCR like Golf Course Road and Dwarka Expressway are witnessing increasing interest from the ultra-wealthy.
Developers across cities are mindful of designing homes catering to these buyer groups. Lately, NCR has seen an impressive new supply of luxury homes capturing the interest of buyers and investors. Credible and legacy-backed developers like Prateek Group, County Group, KREEVA, and TREVOC are among some key developers innovating their approach to crafting homes for new-age buyer groups.
Moreover, unlike traditional luxury homebuyers, the new wave of affluent investors includes younger billionaires, startup founders, and second-generation business families, who seek not just opulent living spaces but homes that reflect their lifestyle, status, and aspirations. Their preferences extend beyond prime locations, emphasizing bespoke designs, cutting-edge technology, and sustainable living, making luxury housing one of the most dynamic and fast-evolving segments in the real estate sector.
Amit Modi, Director, County Group, says “Luxury today isn’t just about opulence; it’s about space, exclusivity, and an unparalleled living experience. HNIs and UHNIs in India are well-traveled, globally exposed, and accustomed to the finest living standards. They are looking beyond compact urban high-rises and instead gravitate toward expansive developments that offer privacy, serenity, and world-class amenities. These buyers remain unaffected by economic fluctuations and prioritize homes that exude luxury through iconic addresses, private retreats, and bespoke lifestyle experiences. At County Group, we are dedicated towards curating luxury communities that blend grandeur with tranquillity, setting a new benchmark for high-end living in India.”
Prateek Tiwari, Managing Director, Prateek Group, says, “The definition of luxury is changing, with personalised modifications and technology playing a key role in shaping high-end residences. Today’s billionaire homebuyers seek homes that resonate with their lifestyle of enhanced security, privacy, and holistic lifestyle. The demand for such future-ready homes is accelerating, making smart residences a crucial part of the evolving UHNI real estate landscape Hence, we look forward to designing homes that cater to these demands, ensuring a lifestyle that is both luxurious and efficient.”
Further, UHNIs are increasingly prioritizing sustainability and eco-conscious living, leading to a rise in net-zero homes and energy-efficient designs. Features like solar energy, rainwater harvesting, smart waste management, and biophilic architecture are becoming essential in luxury developments. Green certifications and nature-integrated living spaces with vertical gardens and rooftop forests are highly sought after. This shift reflects a growing awareness among billionaire buyers who want to minimize their carbon footprint while maintaining a luxurious lifestyle.
Gurpal Singh Chawla, Managing Director, TREVOC, says, “Considering buyers’ evolving aspirations, UHNIs want homes that blend aesthetic brilliance with wellness and convenience. Hence, for them, luxury is about curated experiences and effortless living. As the demand for such tailor-made experiences is growing, we’re redefining ultra-luxury by integrating timeless architecture, green spaces and wellness-centric amenities. We anticipate to continue offering homes that cater to refined lifestyles and set new benchmarks in ultra-luxury living.”
With so many developments taking place, luxury real estate remains a stable, tangible asset class that provides both security and long-term returns. Many UHNIs see luxury housing as a safe-haven investment, ensuring that their wealth is preserved and continues to grow. Developers are responding by enhancing exclusivity, integrating global standards, and delivering properties that hold their value across generations, reinforcing luxury real estate as a preferred choice for high-net-worth investors.
Dr. Gautam Kanodia, Founder of KREEVA and Kanodia Group, says, “India’s billionaire homebuyers are looking for exclusive luxury residences that match international standards. Meanwhile, for UHNI buyers, branded residences are more than just a statement of luxury; they are a blend of prestige, exclusivity, and financial prudence. Apart from reflecting their refined lifestyle, these residences offer strong capital appreciation and lucrative rental yields. Many UHNI investor’s view luxury housing as a profitable asset, ensuring that their wealth is not just preserved but continues to grow. Amid this growth, we foresee luxury housing to stand out as a preferred choice, offering unmatched convenience, premium amenities, and an investment that continues to appreciate.”
Therefore, as global luxury trends influence buyer preferences, India is emerging as a key destination for premium real estate, attracting both domestic and international investments. With India’s UHNI population on the rise, demand for ultra-luxury residences is set to grow exponentially.
