Mumbai: TVS Emerald has recorded bookings worth more than ₹650 crore at the launch of TVS Emerald Altura, its latest residential development in Sathanur, North Bengaluru. The response comes amid rising demand for premium housing in one of the city’s emerging residential corridors.
Bengaluru, 20 Aug 2026: TVS Emerald, part of TVS VENU and a real estate developer, has launched TVS Emerald Altura on a 10.06-acre land parcel in Sathanur. The project comprises 12 towers and offers more than 35 amenities, along with two grand clubhouses.
The launch-day bookings of over ₹650 crore underline the response to the project, which is positioned within North Bengaluru’s growing residential market.
The region has attracted increasing residential interest in recent years, supported by infrastructure investments, its proximity to Kempegowda International Airport, the Aerospace and Defence Park, expanding employment hubs and improving regional connectivity. Within North Bengaluru, Sathanur has emerged as a key growth micro-market, with infrastructure development and connectivity improvements supporting the expansion of residential and commercial projects.
TVS Emerald’s latest launch also follows the response to Auralis, its previous development in the same locality. The project sold out within a few months of its launch, highlighting the continued demand for residential developments in the Sathanur micro-market.
Commenting on the development, Sriram Iyer, Director and CEO, TVS Emerald, said, “The strong response to Altura reflects the confidence customers continue to place in TVS Emerald. Following the positive response to TVS Emerald Auralis, this launch further strengthens our position in the market and demonstrates the growing demand for quality homes. We believe this confidence is built on our quality-first approach, the legacy of brand TVS, and our focus on design supremacy. The response to both launches gives us further confidence in the market and our strategy of building strong, sustainable growth through customer-led developments.”
Also Read: Why Mature Residential Markets Are Becoming More Attractive to Commercial Occupiers
