Mumbai: AU Real Estate has announced the launch of ‘The Sunflower,’ an ultra-luxury residential development at Aditya World City along NH-24, with an estimated revenue potential of ₹2,000 crore. The project marks AU Real Estate’s strategic entry into Eastern NCR, a corridor that has witnessed steady growth in residential demand driven by infrastructure expansion and enhanced regional connectivity.
The Sunflower by AU Real Estate is being developed across 9 acres and will comprise 595 residences in seven towers. Positioned as a low-density residential project on NH-24, the development integrates bungalow-style spatial planning with hospitality-inspired infrastructure and professionally managed services. The planning approach focuses on openness, privacy, and long-term liveability, aligning with evolving preferences in the Eastern NCR luxury housing segment.
Phase 1 of AU Real Estate The Sunflower NH-24 spans approximately 7 acres and includes 428 residences across five towers. The residences are configured as expansive 3BHK and 4BHK luxury apartments ranging from 2,975 sq. ft. to 4,000 sq. ft., with pricing starting from around ₹3 crore. Large private balconies, extending up to 553 sq. ft. and up to 800 sq. ft. in select units, are designed to expand usable living areas and strengthen indoor-outdoor integration within the ultra-luxury residential project NH-24.
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Ashish Agarwal, Director of AU Real Estate, said, “The Sunflower represents our focused approach toward low-density residential development along NH-24. Buyers in Eastern NCR are increasingly prioritising space, privacy, and structured community living. Through AU Real Estate The Sunflower NH-24, we are creating an environment that combines design efficiency with hospitality-led amenities to ensure sustained value.”
He added, “Eastern NCR has matured into a stable residential micro-market supported by improving connectivity to Delhi, Noida, and Ghaziabad. With The Sunflower, AU Real Estate aims to address the growing demand for luxury apartments NH-24 that deliver both scale and exclusivity.”
The master plan of AU Real Estate The Sunflower NH-24 incorporates staggered tower placement, generous inter-building distances, and landscaped open zones to enhance natural ventilation and daylight penetration. The development will include formal tower lobbies, elevated air lounges in each tower, and the centrally positioned Eternia Club, which will house wellness facilities, dining spaces, banquet areas, and a swimming pool. Residences are planned with Italian marble flooring, walk-in wardrobes, fully fitted kitchens, and VRF/VRV air-conditioning systems to support consistent indoor comfort.
Located along NH-24, the project benefits from established connectivity between Delhi, Noida, and Greater Noida, reinforcing its positioning within the NCR real estate investment landscape. Infrastructure upgrades and corridor-level development have further strengthened the appeal of luxury residential projects NH-24, particularly within Aditya World City Ghaziabad.
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AU Real Estate indicated that it is evaluating additional residential developments in Ghaziabad and Noida as part of its broader NCR expansion strategy, reflecting confidence in sustained demand across Eastern NCR luxury housing markets.
